Portfolio
Wrote For Luck is the online platform for digital content specialist Ben Gilbert, showcasing three specific strands of work: Editorial, digital production and content management. Read below to get a more detailed understanding of his editorial background.
Editorial
As a formally trained, NCTJ-accredited journalist, Ben spent most of the 00s working in music content, initially for dotmusic, one of Europe’s first and most popular music websites. He was news and reviews editor at Yahoo Music UK, before going freelance as their exclusive editorial content provider for six years. Other freelance clients have included The Quietus, 7digital, Virgin Media and assorted music magazines, including Q, Melody Maker and Select.
Digital production
With a portfolio encompassing the digital age, Ben has an in-depth practical insight into the principles of web production. Professionally versed in multiple publishing and reporting tools across CMS, MS Office, Photoshop, SEO, social media and analytics, these skills were honed as Bing UK homepage editor between 2011 and 2013.
Content management
Ben was editorial director at MOVE Guides (now Topia) between 2014 and 2017. Responsible for the day-to-day management of the internal and external content team, he expanding the portfolio of city guides from 80 to more than 200, recruiting writers internationally to clearly defined briefs, budgets and timescales. Engaging with multiple major brands, Ben devised an overarching company style guide and content handbook.