Digital content
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Wrote For Luck digital content encompasses three specific services: Editorial, digital production and content management. Read below for more detail on recent clients and projects undertaken and get in touch for a quote or conversation about your requirements and potential commissions.



Ben Gilbert has a substantial editorial background for leading global brands and a wide range of publications on and offline. A creative and flexible writer with a proven ability to deliver concise, meticulously researched content in a range of subjects, he enjoys projects where creativity is rewarded in the delivery of compelling copy that defines a company’s tone of voice. Recent clients include Synchtank, where he writes about technology and the music industry, and TechRadar, who commissioned a piece about Rockstar’s acclaimed Red Dead Redemption 2. Ben has also written about football culture for Tifo, producing features about Carlos Tevez, football and fascism, time-wasting and Tottenham Hotspur, and Yahoo Sport UK in a weekly blog entitled Making The Game Beautiful.


Digital production

A skilled digital producer, Ben is confident devising and building websites from scratch and can provide consultation on all aspects of web development across design, UX and data. Any company or individual seeking to develop their initial brand identity or evolve their existing presence should consider their web platform an ideal springboard to success, realised via appropriate contemporary design and content. Recent projects include the construction of a website for the acclaimed English post-rock band Cold, cold heart.


Content management

As an experienced content manager accustomed to devising digital strategies across editorial subjects, organisations and time zones, Ben is confident working with a wide range of projects. A typical assignment involves a full website or copy edit of original source material, imposing fine-tooth commitment to detail and brand alignment throughout the platform. Recent projects include consultation, conceptualisation, creation and delivery of copy for a new website from pioneering material alchemist T H E U N S E E N and launch content for innovative City of London homeless charity No First Night Out